Aviation, space, and defence companies tend to be highly innovative businesses. Whether in design, product and service capabilities or more broadly their desire to disrupt a market, the status quo is rarely an option. And like all sectors, it has specific considerations in respect of marketing and communications requirements.
Marketing and communications in this industry can be complex due to its sensitive nature and the need to protect proprietary information. This means that efforts need to be carefully planned to avoid disclosure of any sensitive information or compromising security.
Many aviation, space and defence projects involve collaboration with other companies, governments, or research institutions. This requires that any marketing and communication activity may need to be coordinated to ensure that messaging reflects the requirements of all parties and is consistent and aligned.
A paradox in this industry is that end products can induce a powerful emotional response (who hasn't punched the air watching Top Gun!), but the language required to communicate core technologies to an often technical audience requires a significantly more measured approach. Messaging required for investors, regulators again need careful consideration to illicit the desired responses.
Pheasant Media has been fortunate to work with several aviation, space and defence firms, from helping to raise capital for a start-up pioneer in the future of vertical take-off and landing (VTOL) air-travel, through to the complex coordination of communications for a multi-$bn global enterprise, supporting sales of an innovative global satellite programmes.
If you work in the aviation, space and defence industry and have recognised a need in your business for marketing and/or communications support, we can help.